diff --git a/rust/kernel/device.rs b/rust/kernel/device.rs
index cb2348934676..a9cbed2e204c 100644
--- a/rust/kernel/device.rs
+++ b/rust/kernel/device.rs
@@ -599,6 +599,13 @@ impl DeviceContext for Core {}
 impl DeviceContext for CoreInternal {}
 impl DeviceContext for Normal {}
 
+impl<Ctx: DeviceContext> AsRef<Device<Ctx>> for Device<Ctx> {
+    #[inline]
+    fn as_ref(&self) -> &Device<Ctx> {
+        self
+    }
+}
+
 /// Convert device references to bus device references.
 ///
 /// Bus devices can implement this trait to allow abstractions to provide the bus device in
@@ -718,7 +725,7 @@ macro_rules! impl_device_context_into_aref {
 macro_rules! dev_printk {
     ($method:ident, $dev:expr, $($f:tt)*) => {
         {
-            ($dev).$method($crate::prelude::fmt!($($f)*));
+            $crate::device::Device::$method($dev.as_ref(), $crate::prelude::fmt!($($f)*))
         }
     }
 }